Startup Strategy Roundtable: Web 3.0 and E-commerce
As part of my ongoing Online Strategy Roundtables, this morning I worked with three new entrepreneurs, each at a different stage of validating who their customers are and building their businesses accordingly. Two have e-commerce businesses, which I love. In fact, my Forbes column tomorrow will discuss the shift from brick and mortar shops to e-commerce and how such businesses are so well poised for Web 3.0. Main Street America is changing as small business owners move online and get rid of the expensive real estate costs.
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Sramana Mitra is a technology entrepreneur and strategy consultant in Silicon Valley. She has founded three companies and writes a business blog, Sramana Mitra on Strategy. She has a masters degree in electrical engineering and computer science from the Massachusetts Institute of Technology. Her three books, Entrepreneur Journeys, Bootstrapping, Weapon Of Mass Reconstruction, and Positioning: How To Test, Validate, and Bring Your Idea To Market are all available from Amazon. Her new book Vision India 2020 was recently released. Mitra is also a columnist for Forbes and runs the 1M/1M initiative. [...]
Thu Apr 08, 2010 16:25 pm
SEO Strategy Tips – Get it Right!
What does SEO mean to you or your business?
To some it means simply putting together a series of inbound links that look like a science project and to others it looks like an online marketing business building plan aimed to actually brand and generate revenue, I think I would take the second approach. The right SEO strategy is not complicated but rather obvious to anyone that is wearing their entrepreneur pants.
Here are some tips for putting together your ongoing SEO strategy:
1. Never go after links from irrelevant sources. This meaning that if you sell car tires a link on a baby product website is absolutely NEVER going to help your link building in any way.
2. Always be consistent. One thing you do not want is to do a big push forward than stop, than do a big push forward and stop again. Keep it consistent and cut that big push forward and spread it out over 2 months rather than doing large “thrusts” of marketing efforts and stopping.
3. Don’t focus on websites that clearly have no link power. If the website just launched that link might not be that great for link building. Age will help link building in a much greater way.
4. Don’t focus on just one area to market yourself. Keep things diverse and your SEO strategy will go much further than just finding a certain location to hammer into the ground.
5. Don’t syndicate an article across a thousand directories thinking you are going to get anything out of that. That type of approach worked years ago and is no longer a real viable SEO marketing approach in today’s online market place.
6. Lack of deep linking. Build links to your impor/> [...]
Wed Jul 14, 2010 22:18 pm
The NEW Advanced SEO Training Series: Tips, Tricks & Tactics now Available on DVD
Posted by great scott!
Ready to upgrade your SEO skills, learn actionable new strategies, and get ready to make 2010 the year you totally rock online? Well, we've got just the thing to help you finish out the year with the latest tactics to take your SEO to the next level.
That's right, the SEOmoz Advanced SEO Training Series is back with an all new DVD Series: Tips, Tricks & Tactics! Whether you're a fan of the series, or this is your first time experiencing SEOmoz Training DVDs, this new six DVD set is one you won't want to miss. Filmed before a live audience in Seattle, Tips, Trick & Tactics features over a dozen world-class instructors teaching high-level, actionable strategies on 17 advanced topics.
Don't miss out on your opportunity to get the latest and greatest SEO strategies from the world's top experts. The information you get in Tips, Tricks & Tactics is the sort of in-depth, high-level stuff these pros don't normally share at conferences, or even online. We actively encourage them to share their best advice, and most effective strategies that they use to be at the top of the SEO game...and they really deliver!
Until /> [...]
Thu Nov 19, 2009 13:00 pm
Top 10 Social SEO Posts of 2009
You don’t have to look far to find social media roundup posts this time of year. But what about the most effective one-two marketing punch for building community AND delivering conversions and ROI? Social Media and Search Engine Optimization – or “Social SEO” as we like to call it.
Out of the 300 or so posts published in 2009, I’ve picked the best of the year based on a mix of my own opinion and metrics such as comments, inbound links, pageviews and social engagement off the blog through social news, bookmarking, Twitter and similar services using PostRank.
Here are TopRank’s Top 10 Social SEO Posts of 2009. Enjoy!
#1. 25 Must Read Social Media Marketing Tips – After interviewing some of the top social media and marketing experts in the industry (Charlene Li, Chris Brogan, Brian Solis, Scott Monty and many others) I decided to take the best questions and answers from each interview and aggregate them into one post. The result is a 360 degree view of how to plan, approach and measure social media.
(40 Comments, 1,617 Tweets, 896 Links, 38,528 Pageviews, PostRank 8.3)
#2. Best and Worst Practices Social Media Marketing – Knowing that social media is increasingly intertwined with search engine o/> [...]
Thu Dec 31, 2009 12:00 pm
